Redha Chali

 Zoella's social media and website and Attitude magazine website both effectively target their online audiences. One way this is shown is by Zoellas use of her social media using media platforms such as instagram and twitter actively, she encourages her audience to interact with her such as retweeting or commenting on her old youtube videos. attitude magazine uses a simple black and white colour palette through out the website. with many of the articles featuring gay men such as former olympian Colin Jackson clearly aiming at the older audiences.  In addition, both Zoella and Attitudes attract audiences through contrasting ideas. Zoella, being a well renowned YouTuber (11.1 million subscribers) uses traditional camera techniques such as close up to medium shots of her face. this is done to show that the video is based around her and creates a interpersonal relationship with her audience while at the same time creating this persona and almost uses it as a USP as other youtubers...

 The water aid advert is made to encourage audiences to the cause. with Claudia the main protagonist centred around the advert. With Claudia being a female she immediately subverts the stereotype of men being the 'provider' and Van Zoonen's theory and contributes to social change by representing women in non-traditional roles. In December 2016 the video had been viewed around 47,000 times and highly encourages the use of social media to share the advert round. showing that their target audience is literate with new technology. further evidence of this is shown through the imperative 'TEXT SUNNY TO 70555'.  The use of the 90s song 'Sunshine on a rainy day' also connotes that the target audience are around 30-40 year olds and gain nostalgic pleasure through the song. the opening medium shot with the radio and the rain hitting it against the window represents modern British setting. further shown in the audio codes of the accent heard from the radio. people fro...