How do media producers meet the needs of specialised audiences? Refer to water aid.

 The water aid advert is made to encourage audiences to the cause. with Claudia the main protagonist centred around the advert. With Claudia being a female she immediately subverts the stereotype of men being the 'provider' and Van Zoonen's theory and contributes to social change by representing women in non-traditional roles. In December 2016 the video had been viewed around 47,000 times and highly encourages the use of social media to share the advert round. showing that their target audience is literate with new technology. further evidence of this is shown through the imperative 'TEXT SUNNY TO 70555'.  The use of the 90s song 'Sunshine on a rainy day' also connotes that the target audience are around 30-40 year olds and gain nostalgic pleasure through the song. the opening medium shot with the radio and the rain hitting it against the window represents modern British setting. further shown in the audio codes of the accent heard from the radio. people from working class and above may feel immune to the traditional use of charity adverts and how they are presented through negative colour palettes and more non-diegetic voice overs and goes against the conventions of the cultivation theory. the unconventional positive visual codes of the advert would hope to be a unique selling point to the audience and perhaps make the audience enjoy donating more.