Redha Chali

 Zoella's social media and website and Attitude magazine website both effectively target their online audiences. One way this is shown is by Zoellas use of her social media using media platforms such as instagram and twitter actively, she encourages her audience to interact with her such as retweeting or commenting on her old youtube videos. attitude magazine uses a simple black and white colour palette through out the website. with many of the articles featuring gay men such as former olympian Colin Jackson clearly aiming at the older audiences.  In addition, both Zoella and Attitudes attract audiences through contrasting ideas. Zoella, being a well renowned YouTuber (11.1 million subscribers) uses traditional camera techniques such as close up to medium shots of her face. this is done to show that the video is based around her and creates a interpersonal relationship with her audience while at the same time creating this persona and almost uses it as a USP as other youtubers...

 The water aid advert is made to encourage audiences to the cause. with Claudia the main protagonist centred around the advert. With Claudia being a female she immediately subverts the stereotype of men being the 'provider' and Van Zoonen's theory and contributes to social change by representing women in non-traditional roles. In December 2016 the video had been viewed around 47,000 times and highly encourages the use of social media to share the advert round. showing that their target audience is literate with new technology. further evidence of this is shown through the imperative 'TEXT SUNNY TO 70555'.  The use of the 90s song 'Sunshine on a rainy day' also connotes that the target audience are around 30-40 year olds and gain nostalgic pleasure through the song. the opening medium shot with the radio and the rain hitting it against the window represents modern British setting. further shown in the audio codes of the accent heard from the radio. people fro...

  Firstly zoellas audience fit the graphic of young (majority) females. When Zoella was so called ‘in trend’ she had a very loyal fan base. They were also part of an online active community. One of the prime examples of this is when she released her debut novel. Which ended up becoming the fastest selling debut novel of all time even surpassing harry potter. She also had an active audience as she amassed millions of followers very quickly. They become active media content producers when they start making fan pages, imitating her make up or YouTube videos or even her personality. This can refer back to David Gauntletts theory of identification that the idea that the media provide us with ‘tools’ or resources that we use to construct our identities. To normal people some may believe that she has a close relationship with her fans. however I do think that she has a close relationship with her fans she also had parasocial ...