I, Daniel Blake


the economic context shapes the film 'I, Daniel Blake' in different ways. one way it influences the film was the production of it. firstly the film was funded by different companies such as channel 4,BBC films and 'why not films'. the film generally challenged to gain funding thus many different conglomerates. there was also no 'major star' involved in the film with low end actors. this allows the film to be more relatable and appeals to socio-economic groups. also allows to have a wide demographic audience of C1-E. It also informs people of a higher demographic that these sort of problems are more common than they think. The film was also set in the NE of England. subverting the stereotype of films with most films usually set at a famous landmark or city.


the trailer for the film hints at the narrative and genre and has an inspiring yet relatable and sad tone to it. the trailer emphasises the representation of Katie and Daniel, portraying them as relatable characters of a British audience the trailer shows. it gives the audience a slice life seeing the reality of what people go through. it even emphasises the mundane such as job hunting and entering food banks. the audience may have a passive reaction to this and encourage people in similar positions to do what Daniel Blake did. the hashtag 'wearealldanielblake' on their social media accounts added excitement for the film while also expressing the need for a social discussion. they also retweeted and replied to peoples comments and reviews of the film to make it more personal and relatable to the audience. 

Users and gratifications Theory:
inform-get a better understanding of the benefit system and how people are affected. 
entertain- with an engaging story line allows people to be intrigued. 
identity-people can relate to the film and understand the struggle and question the benefit system. 

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