Straight Outta Compton Production

 The script is really, really good, and so we're just figuring it out. New Line really wants to make it."Also in September 2011, F. Gary GrayCraig Brewer, and Peter Berg were reportedly in talks to direct the film. In April 2012, Gray was selected as director. Gray had worked with Ice Cube on the film Friday and Dr. Dre on the film Set It Off. He has also directed some of their music videos. By 2013, the film was picked up by Universal Studios, who, in December 2013, hired Jonathan Herman to write a new draft of the script and brought in Will Packer to executive produce, alongside Adam Merims, Alan Wenkus David Engel, Bill Straus, Thomas Tull and Jon Jashni.On June 18, 2014, Universal officially announced that the N.W.A biopic Straight Outta Compton would be released theatrically on August 14, 2015. It was also confirmed that Ice Cube's son, O'Shea Jackson Jr., would play a younger version of his father in the film.On July 16, 2014, a casting call for extras for Straight Outta Compton was released on the Sande Alessi Casting Facebook page. The casting call was looking for African-American girls for the film using an A-D ranking scale.e. Though the "A girls" category was looking for "classy" women of all colors, the "B through D" categories were very explicitly linked with skin-tone. As the women get less attractive, the casting call wants the women's flesh tone to be darker, with the lowest listing calling for "African American girls. Poor, not in good shape. Medium to dark skin tone."The casting call post went viral as people expressed their outrage of what they call colorismsexism, and racism in the categorizing of black women.Straight Outta Compton was filmed in Compton, California and Los Angeles, California.While shooting in California, the production spent $50 million in the state and received the California Film & Television Tax Credit.




Question: How do mainstream films target and maximise their audience?
(10) 

mainstream movies are movies that are high production with high cost used to make profit. they do this by using celebrities in other genres of the media; such as rappers. this attracts different audiences and could increase the profit margins. An example of this would be Dr.Dre being involved in the film 'straight Outta Compton'. This will also be an example of mainstream media (MSM). as he is seen as an influencer in his culture and in rap. so already the target audience will be people of colour and admirers of rap. dr.dre also introduced the idea of media convergence by adding an app as audiences create 'memes' using the 'straight utter Compton' logo which then led to over 78,000 downloads in 24 hours. furthermore, the film was also co-funded by Universal Pictures this further entices audiences to the film as its a major media conglomerate.   

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