Work for November 4th 2020

Q. what is a media conglomerate? (2 marks)

A. a company that owns other numerous companies involved in mass media enterprises such as tv or radio. 

Q. how does ownership shape the content of newspapers? refer to mirror and the times. (8 marks)

A. ownership of these newspapers can alter the content they release and also how they choose to present that information to the public. for example red top newspapers tend be less formal and on the front cover tend to have some sort of pun relating to the main headline. these type of newspapers tend to have a lower demographic and appeal to the middle class audiences and any central/left wing audiences. both newspapers usually portray a secondary story/article on the front page however the mirror uses images to portray the story whereas the the times just use a headline. further portraying the sophisticated nature of the times. the mirror also have a pug and puff on the top of the cover to show vouchers for supermarket stores again this sort of technique is used on middle/lower class people to entice customers to go to that specific store bu to also entice the audience to pick up that newspaper so that they claim whatever benefit is on the cover. on the other hand as we move onto the times they have a more plain and sophisticated layout to the newspaper. this could be due to the fact the times is based in London obviously denoting that the people there are more educated and more open to the idea of politics and news. this is shown through their headlines as its mostly political and doesn't contain much celebrity gossip. the times is considerably a lot older than the mirror thus showing it may have a more loyal audience group though the generations. 

Q. what has been the impact of recent technologies on all elements of the newspaper industry and how has it responded to these challenges? (12 marks)

A.  technology has developed over time to things we couldn't of possibly imagined and this is how newspapers overcame those challenges.  firstly with the improvement of smartphones the world has become hand held and only a couple seconds away. with newspapers being either tabloid or broadsheet and news becoming available online the readership and circulation would obviously decrease. furthermore newspapers were losing money on printing costs of those newspapers ergo them needing to adapt. newspaper companies then turned to the internet and made their news available online. they would then make money by adding a paywall to be able to see all the stories available. a paywall would be a small subscription fee the reader would have to pay. this was a must for newspaper companies to be able to survive in the market as printed news became outdated as soon as it was released. nowadays its become more advanced as now the technological advancements of smartphones newspaper companies have now turned themselves into downloadable apps on your phone a major positive of this is that the app will be free whereas before you'd have to pay a small fee for a newspaper. this has a significant impact on the news industry as news is always updated and in real tie so you'll never miss anything. they've done this by giving you a notification on your phone once a new story in your interest has been published. you can also have customisable options on what news topics you want to be notified about such as football or politics. technology has also allowed data and information to travel more quickly across two points. some newspaper companies turn to social media outlets as they now there's a mass audience using that specific outlet every day further enhancing their readership online. using outlets such as facebook or twitter. despite all this advancements technology also allows news to be fragmented and altered, leading to "fake news". Although a story may break out on social media unless its confirmed by a newspaper or trusted source some people may not believe it. this could also lead to fake news being spread more easily and leading to misconception of people and businesses hurting their image to the public eye. 

Q. what is the importance of fandom in media products? refer to assassins creed. (8 marks)

A. Assassins Creed is a stealth-action video game made by game developers Ubisoft. with their first game being released in 2007. Fandom is a subculture developed by fans characterised by a feeling of empathy with other people who share a similar interest. the importance of fandom allows the audience to relate with each other and socialise about their common interest. this produces loyal customer fan base and guaranteed sales with every new release of a game. this is also important for game developers as it allows to take in clear criticism from the loyal fans and can clearly distinguish what work needs to be added/removed from the game to improve customer experience. Fandom also allows the audience to feel closer to the game and feel connected to any of the characters within the storyline perhaps impersonating the key heroic characteristics of the character and use it as identification. fandom is also important for audiences as they use it as escapism to hide away from the real world and enter the world they identify themselves with. it allows the assassins creed community as a whole to keep up with the latest updates and news within the game. fandom also allows so called 'hype' and excitement around a new game gaining popularity this is important because its allowing developers to maximise sales. furthermore allows new people to enter the fandom widening their loyal fanbase.  

Q. how is the gaming industry regulated and what are the challenges in this particular industry? (8 marks)

A.